New Flavour Launch

Red Bull
Red Berry

A new chapter in the Red Edition line: bright berry flavour, crisp finish, and the same functional boost to keep momentum high from first light to late night.

Red Edition 2026 Red Bull Red Berry can

Flavour

Juicy red berry top notes, a balanced tart edge, and a clean finish designed for repeat refreshment.

Energy Profile

Built on the trusted Red Bull formula, now paired with a fruit-forward profile for all-day sessions.

Look & Feel

Signature metallic can language with bold red accents and deep navy contrast from the brand pack.

Launch Event: Red Berry Rooftop Run London | Saturday 28 March 2026 | Live DJ sets, sprint heats, and first taste drops.